A WINNING PROCESS
The number one concern after making the purchase is how do I keep my car looking good.
Trends indicate people are spending more time in their vehicles (540 hours a year); keeping their vehicles longer (11.4 years service life) and wanting to protect their vehicle. Preventing Door Dings is easy for the client to visualize and is of value to the customer.
Helping the clients keep their vehicle looking better longer enhances their satisfaction with your dealership and positions you to be a pacesetter in building a positive reputation. Also using W&T protection enhances the preservation value of the vehicle resulting in higher used car value. (62% buy back at avg dealership).
Coordinating a winning process for accessories sales across all dealership departments is critical.
Ensure that the accessories sales, finance and installation process is seamlessly coordinated across the entire dealership; facilitating everyone involved (the Customer, Management, Sales, F&I, and the Parts Department). Each dealership who implements winning practices and proper tools will increase accessory sales and profits. Two of the most effectives “tools” are:
- Engaging Presentations to all clients
- W&T on Showroom and Lot Vehicles for easy reference and ‘show and tell’; also eliminates door dings on the lot and on demo vehicles